Google Ads provide almost instant access to the one place that most people start their search for just about any product or service - the Search Engine result page!
Google Ads have some great features:
- They work - especially for easily defined service or product
- Geographically focused - show up in the areas you want and not in the areas that you don't want
- Instantaneous - ads up and running within 24 hours
- They're flexible with regards to budget - add more money at quiet times, reduce money when busy, stop altogether when not required
Delta Strategic Marketing is able to create and manage a custom-built Google Ads program for you. We're a Google Partner and we're Google Ads certified.
Here are five good reasons that a Google Ads advertising program might be right for you:
Google Ads allows close and careful budgeting
Unlike traditional marketing arenas (newspaper ads, trade shows) there are no hidden costs with Google Ads advertising. You can start with costs and budgets that you are comfortable with and then adjust them on a daily or hourly basis to get the biggest bang for your buck. While Google would love you to give all your money to them if you work your budget correctly you really don't have to.
Google Ads brings your message directly to your potential clients
Getting onto the first search engine result page with your organic (free) listing is hard - ask anyone. But with Google Ads you can pretty much guarantee that your message will get on the first page (assuming that you are willing to bid enough on a particular keyword). And if you are lucky to be listed on the organic side too - you are 50% more likely to have a link clicked than if you appear just in the organic or just in the paid ad sections.
Is your market just within your own zip code? Set up your Google Ads campaign just to show up inside that area. Is your market just in your county or within 50 miles? Set up your Google Ads campaign just to show up inside that area. Is your market worldwide? Set up…well you get the idea. Want to try other markets - you can do that too, there's no need to just stick with contiguous areas allowing you to test market before rolling out on a full launch.
Google Ads brings high ROI
Every business is different and every set of results from PPC will be different but Google's own numbers on this are pretty amazing. They claim a 19:1 ROI for their average client, not just their power users. My own research puts this figure lower - one client of mine has a calculated ROI of 3:1, not 19:1 for sure but still not shabby! If I could bet $1 and win $3 every time that's a bet I would take.
With traditional marketing once you've pulled the trigger you are pretty much locked into whatever you've booked. Winter storm cancels your trade show? Sorry- you are out of luck. Need to change your TV ad to reflect a price change? Not going to happen until the next ad cycle. With Google Ads you can turn campaigns on or off as needed and you can start new campaigns instantly based on current events / weather / whatever pushes your client's buttons!