There are a number of reasons why a small business might not get results they were hoping for from their online presence:
- Their site is new and hasn’t yet been indexed fully by Google
- They have big competitors who have hundreds of pages of content and testimonials
- Their website quite honestly isn’t up to scratch and isn’t capable of pulling in my leads
The good news if any of these apply to you is that advertising with Google AdWords enables a small business to jump start their online presence with relatively little work. (The less good news is that this is a “pay” per-click program – it does cost money to run a campaign). Google AdWords has some great features:
- They work – especially for easily defined service or product
- Geographically focused – show up in the areas you want and not in the areas that you don’t want
- Instantaneous – ads up and running within 24 hours.
Get you own Google AdWords program
Delta Strategic Marketing is able to create and manage a custom-built Google AdWords program for you. We’re a Google Partner and we’re Google AdWords certified.
Here are five good reasons that a Google AdWords advertising program might be right for you:
#1 Google AdWords allows close and careful budgeting
Unlike traditional marketing arenas (newspaper ads, trade shows) there are no hidden costs with Google AdWords advertising. You can start with costs and budgets that you are comfortable with and then adjust them on a daily or hourly basis to get the biggest bang for your buck. While Google would love you to give all your money to them if you work your budget correctly you really don’t have to.
#2 Google AdWords brings your message directly to your potential clients
Getting onto the first search engine result page with your organic (free) listing is hard – ask anyone. But with Google AdWords you can pretty much guarantee that your message will get on the first page (assuming that you are willing to bid enough on a particular keyword). And if you are lucky to be listed on the organic side too – you are 50% more likely to have a link clicked than if you appear just in the organic or just in the paid ad sections.
#3 Local targeting
Is your market just within your own zip code? Set up your Google AdWords campaign just to show up inside that area. Is your market just in your county or within 50 miles? Set up your Google AdWords campaign just to show up inside that area. Is your market worldwide? Set up…well you get the idea. Want to try other markets – you can do that too, there’s no need to just stick with contiguous areas allowing you to test market before rolling out on a full launch.
#4 Google AdWords brings high ROI
Every business is different and every set of results from PPC will be different but Google’s own numbers on this are pretty amazing. They claim a 19:1 ROI for their average client, not just their power users. My own research puts this figure lower – one client of mine has a calculated ROI of 3:1, not 19:1 for sure but still not shabby! If I could bet $1 and win $3 every time that’s a bet I would take.
#5 Total control
With traditional marketing once you’ve pulled the trigger you are pretty much locked into whatever you’ve booked. Winter storm cancels your trade show? Sorry- you are out of luck. Need to change your TV ad to reflect a price change? Not going to happen until the next ad cycle. With AdWords you can turn campaigns on or off as needed and you can start new campaigns instantly based on current events / weather / whatever pushes your client’s buttons!
Ready to move forward with your own Google AdWords program or need some more information?
Please call us today at 973-234-5623 or click the Button to set up a free evaluation.