Invisibility for small businesses comes in two flavors – deliberate and accidental.
If you don’t have a website then you are pretty much deliberately choosing to be invisible. That’s not to say people won’t find you on-line but you are making it hard for them and if the only thing visible is a less-than-flattering review you are just beating yourself.
Accidental invisibility occurs when you have a website but can’t be seen by search engines. This happens for a number of reasons including these common mistakes: (more…)