Invisibility for small businesses comes in two flavors – deliberate and accidental.
If you don’t have a website then you are pretty much deliberately choosing to be invisible. That’s not to say people won’t find you on-line but you are making it hard for them and if the only thing visible is a less-than-flattering review you are just beating yourself.
Accidental invisibility occurs when you have a website but can’t be seen by search engines. This happens for a number of reasons including these common mistakes:
- No readable text on website pages. Search engines read text (PERIOD). They don’t read beautiful photographs, or snappy images, or awesome Flash movies – if Google can’t read about you, you might as well be invisible!
- No content. Similar to above but search engines are also looking for more than just text – they are looking for content relevant to the people searching for your service. No content is the second step to invisibility!
- No address. The USPS couldn’t / wouldn’t find you without an address. Google is just the same – without a physical address it assumes that you don’t really exist!
Are you invisible? Here’s a simple test – go to Google Maps and enter your zip code. Then enter your type of business. If you don’t appear on the first page of the results – guess what? You are invisible!
Worried that you might be invisible? Need to talk to someone about this with no obligation? Speak to me! Contact me here.