When I speak to small business owners I tell them to be particularly wary of anyone who guarantees placement on Google’s first page because Google is constantly changing and tweaking…
Did you ever wonder how Google became the multi-bazillion dollar company they are? It’s not just the awesome algorithms they invented or how they seem to know before you search what you are looking for. It’s the way the learned to make money from those things – by offering ads related to those searches and charging would-be sellers lots of money for those ads through their AdWords program (AdSense is a sister product designed to allow site owners to host those ads). The company has just reported revenues of $7.3 billion of which 97% comes from advertising.
Why is this important to the small business person?
Even though $7.3 billion is an awful lot of money it’s made up of billions and billions individual ads placed by small and large businesses alike. Although many of the hot “buzz-worthy” search terms can command between $10-50 PER CLICK (apparently “mesothelioma” commands $100 per click) small business people should be aware that in their field the cost of advertising can be lower than $1 per click, sometimes only pennies per click if you are clever. (more…)