The biggest excuse I hear from small business owners as to why they are not doing more marketing is that they don’t have the time.
I then ask them if they have enough time to do their taxes – of course not, they hire an accountant. What about payroll? No, of course, they hire a payroll service. These are tasks that they could do themselves but it makes more sense to outsource them. Marketing should be considered in the same vein – it’s something too important to not do and if you don’t have time hire someone! Hey – hire me!!