My week – or why we do what we do

Do you ever wonder about the ROI on all the time you spend networking? About the effort you put into e-mail marketing? Or volunteering? Is it worth it?

You never know where your next lead is coming fromJust when you might think it’s not worth the time and effort you get a week like I had last week. Here are the highlights:

Monday:

  • I made the final delivery of a trade show backdrop to a new client I had met a couple of months earlier at a Constant Contact seminar I presented. (There were only 4 attendees at the seminar and I wondered at the time if I had wasted my morning!)
  • I sent out my monthly email newsletter.

Tuesday:

  • One of the recipients of my newsletter asked me to prepare a quotation for his new website. I had met him about 2 months previously at another networking event where I had been the featured speaker.
  • I got a call “out of the blue” from someone who had found me on the internet (!) searching for someone to build a new website for him. We met the same day and I made my proposal.
  • I completed another one-on-one
  • Attended a technology meetup.

Wednesday:

  • Early morning networking one-on-one
  • Mid-project call to one of my clients
  • Met with another new prospect for a website. This prospect was referred to me from one of my SCORE contacts where I’ve been volunteering for the past 12 months.

Thursday:

  • I signed a new contract with one of my LeTip colleagues for a new website.
  • Straight from my LeTip meeting I went to visit a potential new client at a local dentist’s office. I had been sitting next to the dentist’s office manager at a networking lunch a couple of weeks previous and we exchanged business cards.

Friday:

  • Up early and off to another networking event…

So in one week; 1 completed project, 1 signed new contract, 2 one-on-ones, 2 networking events, 3 proposals and 4 new prospects.

Why am I relaying this info to you? Because it illustrates two principles I’ve come to truly believe: 1. You never know where your next lead is coming from and 2. Sometimes you have to “work it” beyond your comfort zone, attending and/or presenting events that might not have immediate, obvious payback.

Posted by John Tully
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