Many small businesses have embraced the concepts behind social media and in-bound marketing – primarily those in the B2B services and consultancy industries, where they make their money promoting themselves as opposed to a product. On the other hand many product based small businesses (manufacturers, distributors, etc) have done next to nothing with these new marketing avenues. Why? Because, I think, they think there’s very little ROI in it for them.
No-Cost / Low-Cost
But what investment are they referring to? The one really great thing about the new world of social media & in-bound marketing is that it’s either no-cost or low-cost. The major investment is one of time and to a lesser extent of creativity. (more…)