Statistics abound when wonks talk about QR (Quick Recognition) codes:
- Depending on who you read they’ve increased in popularity by 500% (United States QR code usage jumps 500%, still isn’t cool), 1200% (Marketers, Here are the QR Code Statistics You’ve Been Looking For) or 4549% (The Rise of QR codes) in the past year
- Most scans are done via an iPhone (The Rise of QR codes). Or is it an Android phone (United States QR code usage jumps 500%, still isn’t cool)
- 64% of scanners are women (Marketers, Here are the QR Code Statistics You’ve Been Looking For)
- People scan because they want something – coupons, prizes, more info, etc
I think most observers can agree that QR codes are going to be an “item of interest” in the coming months and years
One downside to using them from a marketing perspective is that they are just so damned ugly! Who wants to give up valuable real estate on a marketing piece to a horrible black square full of squiggles?
dsm-llc is introducing a compromise between the functionality of a standard QR code and a branded marketing piece – customized, colorized QR codes that can incorporate a logo or brand or message directly into the code!
See some more examples are our QR codes web page and start your imagination motors to come up with ideas to make these “works of art” work for you!