A couple of months ago I wrote about Small Business and how they might be invisible on the web if they fall foul of certain “rules”. This became the basis for a presentation I put together for the Morris County Chamber of Commerce.
I concentrated on a) businesses without any web presence and b) those with a web presence but so badly constructed that they weren’t getting any traffic. Here’s an interesting article on a c) – inaccurate and incomplete information within Google places that might be diverting traffic away from your site because you’ve been mis-categorized.
(The author is trying to sell their services to help correct this situation. dsm-llc is NOT associated with the service and is not endorsing the service in any way – but the article is very good!)