When I speak to small business owners I tell them to be particularly wary of anyone who guarantees placement on Google’s first page because Google is constantly changing and tweaking…
Readers of my previous posts will know that I'm a big proponent of Google AdWords for small business (check the Google AdWords category of my blog directory). I've stated many…
I make a point of talking to all my prospective clients about Search Engine Optimization (SEO) at a very early point in the proposal stage of any project. I try…
I'm happy to announce that I passed the examination component of the AdWords Certification program today. This is another component in my journey to become a fully fledged Google Agency…
I’m generally a big fan of Google AdWords pay-per-click (PPC) advertising for small businesses looking to gain traction in this ever competitive world. PPC works really well if you have…
In my line of business, which is very tech-oriented, I have to keep learning new software and applications otherwise I’d be left behind. So it’s very convenient that I still…
An earlier blog post asked my small business clients to “Beware of Free”. Today’s post implores them to “Beware of Guaranteed” specifically when related to placement in Google search engine…
Marketing and sales budgets are almost always the first thing to be cut when “times get tough”. While I don’t really “get it”, I guess I understand it because marketing…
Did you ever wonder how Google became the multi-bazillion dollar company they are? It’s not just the awesome algorithms they invented or how they seem to know before you search what you are looking for. It’s the way the learned to make money from those things – by offering ads related to those searches and charging would-be sellers lots of money for those ads through their AdWords program (AdSense is a sister product designed to allow site owners to host those ads). The company has just reported revenues of $7.3 billion of which 97% comes from advertising.
AdWords serves up those ads as the “sponsored links” you see across the top and down the side of the Google search result page.
Why is this important to the small business person?
Even though $7.3 billion is an awful lot of money it’s made up of billions and billions individual ads placed by small and large businesses alike. Although many of the hot “buzz-worthy” search terms can command between $10-50 PER CLICK (apparently “mesothelioma” commands $100 per click) small business people should be aware that in their field the cost of advertising can be lower than $1 per click, sometimes only pennies per click if you are clever. (more…)
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