Here’s a link to a story from the Columbus (Ohio) Dispatch - Half of state’s (Ohio) small businesses absent from Internet Two interesting nuggets from this article: According to Google…
A couple of months ago I wrote about Small Business and how they might be invisible on the web if they fall foul of certain “rules”. This became the basis…
If you are feeling hungry and you go online to find somewhere to eat, chances are you are looking for a local restaurant or bar to fill that need (pizza…
You need: Company name and address – in text. Google pretty much insists on having a company name and address appearing in a prominent position on your website. Amongst other…
What do these things have in common? H. G. Wells’ “The Invisible Man”, Harry Potter and your small business? All have the ability to become invisible! 
Invisibility for small businesses comes in two flavors – deliberate and accidental.
If you don’t have a website then you are pretty much deliberately choosing to be invisible. That’s not to say people won’t find you on-line but you are making it hard for them and if the only thing visible is a less-than-flattering review you are just beating yourself.
Accidental invisibility occurs when you have a website but can’t be seen by search engines. This happens for a number of reasons including these common mistakes: (more…)
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