Defining your Unique Selling Proposition

– Transcript –

Hi everybody! This is John Tully from dsm-llc, we provide sales and marketing assistance for small businesses.

I spend a lot of my time talking to small business owners about their websites and help them either get started for the first time with a new website or work on their existing website that’s not working very well for them. A lot of small business owners struggle with one particular aspect of their website — they don’t do very well when it comes to determining their Unique Selling Proposition, what it is about them that makes them unique, makes them different from the other people in their space…for more please watch the video below of click here to read the full transcript at YouTube.

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