Every small business needs a website – or do they?

So…I use a great free tool from Mr Google called Google Alerts to bring me information about topics I follow into my inbox every day. If you are ever stuck for blog post topics follow a topic that you want to discuss and you’ll never run out of material. I follow “small business” and get 10-15 articles in my in-box every day.

55-don't-have-websitesOne day last week two seemingly competing small business headlines appeared in the alert e-mail:

  1. Skip the website? Some small businesses still do
  2. Every small business needs a website

Intrigued I clicked on both of them. Ha – turned out to be the same article just given two different headlines by the local newspapers that published them. Just goes to show that you can’t trust what you read – especially from the headline!

The article had this fascinating statistic:

Fifty-five percent of small businesses don’t have a website, according to a 2013 survey of more than 3,800 small businesses conducted by Google and research company Ipsos. That’s a slight improvement from the year before, when 58 percent said they didn’t have a website.

Of course, that’s awesome news for me! As a small business web guy my target market remains huge. The bad news is that the people that really need one are the ones that don’t read these types of articles or still believe that the internet is a fad.

Still, as Jim Blasingame says in the article:

“It’s just ridiculous,” said Jim Blasingame, an author and radio show host. “Every small business needs a website. Period. Nonnegotiable. (Without one) you might as well be a ghost”

What do you think? Does EVERY small business need a website? Let me know below.

Posted by John Tully
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