One of my earliest blog was “Content is king and a complete pain in the neck!”. Sad to say that coming up with compelling content is still a pain for…
I last wrote about social media and small business almost exactly a year ago. As with everything internet related a whole bunch has changed: LinkedIn went public Facebook went from…
A couple of months ago I wrote about Small Business and how they might be invisible on the web if they fall foul of certain “rules”. This became the basis…
Amazon.com lists 27,664 books under the category “Business Plan” Every small business assistance program I’ve come across (SBA, Score, local NJ programs) emphasize the importance of a business plan A…
Maybe I’m a skeptic (just ask my wife!) but I’m a huge believer in the “if it looks too good to be true – it is” school. When Groupon started…
If you are feeling hungry and you go online to find somewhere to eat, chances are you are looking for a local restaurant or bar to fill that need (pizza…
There’s been a bunch of talk recently about “cloud computing” and how it will revolutionize small-to-medium businesses. The prospect of really cheap, always “On” services that will enable small businesses…
Just like you shouldn’t rely on a single source of income lasting forever, it doesn’t make much sense to concentrate all your resources in just one marketing arena. Why not?…
Small businesses have a tendency to push marketing off until they aren't busy with anything else. By that time it might be too late to get the marketing train back…