E-mail marketing is:

• a great way to keep in contact with your customers and prospects and provide them with material that’s of interest to them
• very cost effective when compared to print and snail mail communication
• relatively easy to carry out, even for non-techies

E-mail marketing isn’t:

• an alternative to cold calling (don’t use purchased lists, they will get you in trouble!)
• an excuse to show-off your programming skills
• for everyone – unfortunately Spam is in the eye of the beholder (or in this case the email receiver)