E-mail marketing is:
- a great way to keep in contact with your customers and prospects and provide them with material that’s of interest to them
- very cost effective when compared to print and snail mail communication
- relatively easy to carry out, even for non-techies
E-mail marketing isn’t:
- an alternative to cold calling (don’t use purchased lists, they will get you in trouble!)
- an excuse to show-off your programming skills
- for everyone – unfortunately Spam is in the eye of the beholder (or in this case the email receiver)