I have a slide in my “Small Business Invisibility” presentation that tells the viewers that they might be invisible if they haven’t updated their website in the last year. It…
I decided that yesterday was a good day to sort through my stack of business cards. Since I joined the Morris County Chamber of Commerce 18 months ago I’ve met…
I wrote about this in June – how many small business owners get bogged down in unnecessary concerns about making their website look awesome or complex or just awesomely complex!…
A couple of months ago I wrote about Small Business and how they might be invisible on the web if they fall foul of certain “rules”. This became the basis…
I recently got my chance to stand up and tell my views on Small Business Invisibility (refer to my earlier post) to 150+ attendees at a recent Morris County Chamber…
What do these things have in common? H. G. Wells’ “The Invisible Man”, Harry Potter and your small business? All have the ability to become invisible! 
Invisibility for small businesses comes in two flavors – deliberate and accidental.
If you don’t have a website then you are pretty much deliberately choosing to be invisible. That’s not to say people won’t find you on-line but you are making it hard for them and if the only thing visible is a less-than-flattering review you are just beating yourself.
Accidental invisibility occurs when you have a website but can’t be seen by search engines. This happens for a number of reasons including these common mistakes: (more…)
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