Social Media Mania!
“Social Media Mania” was the title of an article I read over the weekend in a publication from one of my local chambers of commerce. I understand the importance of…
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August 8, 2011
Always Be Marketing
“A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” is a quote from Glengarry Glen Ross and applies to the concept that salesman should always be looking to close…
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August 5, 2011
My 300 second elevator speech
I was recently admonished for not having a canned 30 second elevator speech ready. “Everybody needs a 30 second speech”, I was told. “But I do too much stuff to…
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August 2, 2011
Social media marketing made easy.
This was the title of the seminar I attended this morning at the Morris County Chamber of Commerce, presented by the effervescent Wendi Caplan-Carroll (@wendicc) of Constant Contact. Readers of…
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July 28, 2011
Why small businesses struggle with “content”
One of my earliest blog was “Content is king and a complete pain in the neck!”. Sad to say that coming up with compelling content is still a pain for…
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July 25, 2011
Social media and small business – an update
I last wrote about social media and small business almost exactly a year ago. As with everything internet related a whole bunch has changed: LinkedIn went public Facebook went from…
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July 18, 2011
Like virtual communities? I’d suggest joining a real one!
I’m an engineer by training and background and I’m the first to admit that engineers can lack certain social graces. I find it hard to just walk up to someone…
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July 14, 2011
Why you might still be invisible!
A couple of months ago I wrote about Small Business and how they might be invisible on the web if they fall foul of certain “rules”. This became the basis…
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July 11, 2011
Business plans for small business – essential or irrelevant?
Amazon.com lists 27,664 books under the category “Business Plan” Every small business assistance program I’ve come across (SBA, Score, local NJ programs) emphasize the importance of a business plan A…
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July 7, 2011
Simple is best for your small business website
One of the many questions that I get when working with small businesses and their websites is “What should I put on the site once the design stage is complete?”…
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June 20, 2011