Case study – the power of blogging for a small business
In my frequent discussions with small businesses about their websites the topic of blogging often comes up. “I don’t know what to write about!”, “Who has time?”, “Is it worth…
In my frequent discussions with small businesses about their websites the topic of blogging often comes up. “I don’t know what to write about!”, “Who has time?”, “Is it worth…
I attended a fantastic Morris Tech Meetup event last night. It was held at the Wine Library in Springfield, NJ and the owner of the Wine Library, Gary Vaynerchuk was our…
“I’d love to blog, but I don’t have the time/manpower/motivation!” This is an expression I’ve heard many, many times from my small business clients. So typically despite their good intentions…
As mentioned before it’s really hard to read everything that’s out there – it’s really too hard to even be aware of what’s out there let alone read about it!…
This post has been re-posted with permission from the original author, Sally Ormond of Freelance Copywriter's Blog. First off, I’m not a web designer so if you are and you…
One of my earliest blog was “Content is king and a complete pain in the neck!”. Sad to say that coming up with compelling content is still a pain for…
What do these things have in common? H. G. Wells’ “The Invisible Man”, Harry Potter and your small business? All have the ability to become invisible!
Invisibility for small businesses comes in two flavors – deliberate and accidental.
If you don’t have a website then you are pretty much deliberately choosing to be invisible. That’s not to say people won’t find you on-line but you are making it hard for them and if the only thing visible is a less-than-flattering review you are just beating yourself.
Accidental invisibility occurs when you have a website but can’t be seen by search engines. This happens for a number of reasons including these common mistakes: (more…)
I read an interesting post the other day titled “Guide to Building a Small Business Site With WordPress Pt. 1” which included a sub-section “6 most common reasons for building a small business website”.
The six reasons given were:
On the face of it all are reasonable and seem to reflect the needs and desires of sales managers everywhere. And of course they all miss the point (more…)
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