In my frequent discussions with small businesses about their websites the topic of blogging often comes up. “I don’t know what to write about!”, “Who has time?”, “Is it worth…
This post has been re-posted with permission from the original author, Sally Ormond of Freelance Copywriter's Blog. First off, I’m not a web designer so if you are and you…
Invisibility for small businesses comes in two flavors – deliberate and accidental.
If you don’t have a website then you are pretty much deliberately choosing to be invisible. That’s not to say people won’t find you on-line but you are making it hard for them and if the only thing visible is a less-than-flattering review you are just beating yourself.
Accidental invisibility occurs when you have a website but can’t be seen by search engines. This happens for a number of reasons including these common mistakes: (more…)
I read an interesting post the other day titled “Guide to Building a Small Business Site With WordPress Pt. 1” which included a sub-section “6 most common reasons for building a small business website”.
The six reasons given were:
- I simply need my address and phone number online so people can find my business
- Everybody says I need a web presence
- I want my business to look more professional
- I want to be number one on Google and Yahoo
- My competitor has one
- I want to sell online
On the face of it all are reasonable and seem to reflect the needs and desires of sales managers everywhere. And of course they all miss the point (more…)