I recently got my chance to stand up and tell my views on Small Business Invisibility (refer to my earlier post) to 150+ attendees at a recent Morris County Chamber…
More than just a buzz word “In-bound Marketing” represents a big shift in how businesses big and small can attract more customers. The book of the same name by Brian…
E-mail marketing is: a great way to keep in contact with your customers and prospects and provide them with material that’s of interest to them very cost effective when compared…
Thanks to Sally Ormond for this tip – “Simple SEO Checks Any Small Business Can Make” In a nutshell Sally gives every small business owners 5 tasks that they can…
The biggest excuse I hear from small business owners as to why they are not doing more marketing is that they don’t have the time. I then ask them if…
Just like you shouldn’t rely on a single source of income lasting forever, it doesn’t make much sense to concentrate all your resources in just one marketing arena. Why not?…
Small businesses have a tendency to push marketing off until they aren't busy with anything else. By that time it might be too late to get the marketing train back…
Bio-Chem Fluidics, a dsm-llc client recently exhibited at Pittcon a huge international analytical chemistry expo. We assisted in the following areas: Booth layout - in a small booth (10’ x…
What do these things have in common? H. G. Wells’ “The Invisible Man”, Harry Potter and your small business? All have the ability to become invisible! 
Invisibility for small businesses comes in two flavors – deliberate and accidental.
If you don’t have a website then you are pretty much deliberately choosing to be invisible. That’s not to say people won’t find you on-line but you are making it hard for them and if the only thing visible is a less-than-flattering review you are just beating yourself.
Accidental invisibility occurs when you have a website but can’t be seen by search engines. This happens for a number of reasons including these common mistakes: (more…)
Whether your company has a website or not, most people have heard something about Search Engine Optimization (SEO).
Often it’s from the sales and marketing manager who instructs a staff member to “do something about SEO” so that their site can appear on Google’s first page (good luck with that by the way…). Sometimes it’s from an “SEO” company who can absolutely guarantee that they’ll get your site on Google’s first page of results – maybe they should talk to that staff member? More often with small businesses its one of those topics that gets discussed once or twice and is then consigned to the “someday, maybe never” file.
To answer my own question – I’m here today to tell you that in this Google-dominated, internet-driven, 24/7 world SEO isn’t just something to worry or think about its EVERYTHING if you want to get found on the internet. Here are my top 5 SEO “do’s plus 5 “don’ts” that every small business owner needs to be aware of: (more…)
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