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Read more about the article A story about the power of social media
business lessons / small business / Social media

A story about the power of social media

This is a true story I tell my internet marketing and social media class with an updated ending for 2020. There’s an internationally renowned writer by the name of Tony…

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May 28, 2020
small business / Social media / Speaking Engagements

How do we learn about social media if we’re not “on” the social media bandwagon?

As some of you know I’ve been teaching some internet marketing classes at Montclair Adult School for a couple of semesters. On Monday I presented a well-attended, lively session titled…

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September 28, 2016
E-commerce / Social media / web issues

To Shopify or not to Shopify, that is the question

I had a really nice meeting with a potential client a week ago. I was hoping to sell her on the concept of a WordPress based e-commerce site - that…

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March 10, 2016
Facebook / Marketing tips / Sales / small business / Social media

Facebook ad small business success story

When I started using Facebook it was primarily for one function – to spy on my kids! The fact that it had a business component was an extra I only…

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February 3, 2016
Blogging / business lessons / Content marketing / In-bound Marketing / small business / Social media

Case study – the power of blogging for a small business

In my frequent discussions with small businesses about their websites the topic of blogging often comes up. “I don’t know what to write about!”, “Who has time?”, “Is it worth…

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April 30, 2015
Content marketing / Facebook / In-bound Marketing / small business / Social media

Content marketing and small business – making it work

I attended a fantastic Morris Tech Meetup event last night. It was held at the Wine Library in Springfield, NJ and the owner of the Wine Library, Gary Vaynerchuk was our…

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April 1, 2015
small business / Social media / web issues

Domains, hosting and websites explained for small business

I love the educational portion of my job – sitting down with small business people and giving them maybe their first lesson in what the internet is and isn’t and…

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August 20, 2014
Marketing tips / Networking / Social media

Social media and Networking. Different worlds right? Not so fast!

I’m just finishing a great book about doing social media right called “Jab, Jab, Jab – Right Hook” by Gary Vaynerchuk. Gary makes the point over & over that social…

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June 2, 2014
Marketing tips / Search engine optimization / SEO / Social media / web issues

4 Awesome blog posts you should read

How can you possibly keep up with “stuff” when there’s so much “stuff” out there? One method I use is to save the web addresses of interesting web pages I…

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May 28, 2014
business lessons / Marketing tips / small business / Social media / Speaking Engagements

The hierarchy of things – first things first for Small Businesses

I do a lot of seminars for small businesses including “Email marketing with Constant Contact” and “Internet & Social Media Marketing for Small Business”. I get attendees from across the…

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May 14, 2014
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